VSCO is a brand well-known among photographers who take advantage of its presets for desktop and its mobile app featuring film-inspired filters and pro image tools. Now the company is moving into video editing, with the launch of its first video editing tool on iOS. The tool will allow users to apply presets and tools to any size video from their smartphone camera, then share the resulting creation across social media.
The new tool takes advantage of SENS, the company’s proprietary real-time image processor, and supports all iOS video formats up to 30 FPS at 4k and 60 FPS at 1080 or below with no size or length restrictions, the company tells us.
Its SENS technology platform is being positioned as a differentiator here, in terms of VSCO’s capabilities, as it moves into video editing. Prior to now, the platform is what allowed the company to roll out support for the high-quality RAW file format in iOS, and the addition of short video clips within the app, according to VSCO co-founder and CEO Joel Flory, talking about SENS in an interview with Fast Company this June.
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